随着市场经济的实行,明星代言成为了广告的主要形式。市场广阔,不仅本土明星,港澳台、欧美、日韩明星纷纷到大陆发展。而市场经济的初期法制不完善,鱼目混杂虚假广告屡见不鲜。而我国法律对此的规定略显不足。对于非食品或药品的虚假广告是否可以责任主体并不清楚,对于虚假广告的界定也并不清楚,现行立法中所说的"在虚假广告中 With the implementation of market economy, celebrity endorsement has become the main form of advertising. Broad market, not only local celebrities, Hong Kong, Maucao, Europe and the United States, Japan and South Korea have come to the mainland star development. However, the initial legal system of market economy is not perfect, and fake advertisements of mixed fish and fish are not uncommon. The provisions of our law is slightly less than this. It is unclear whether the responsibility of false advertising of non-food or medicine is not clear, and the definition of false advertising is not clear. What is stated in the current legislation is that in the false advertisement