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一月饼市场现状(一)安全月饼主导市场2007年是月饼实行食品生产许可证的第一年。早在2006年,不少企业获悉糕点要实行QS,就积极了解、学习这方面的信息,有关协会适时举办相关的报告会,中国面粉网以专家访谈、读者来函答疑等形式,传布糕点QS的信息,各地技术监督局办了糕点QS的宣贯班。不少月饼生产企业的负责人说,“QS是月饼市场的通行证,是月饼质量合格的标志,我们要争取第一批取得QS”。因此,春节过后,月饼生产主流企业积极申报QS,他们严格按QS要求调整生产布局,添置设备,改善设施,修改企业文件,现在,京广沪的绝大部分主流企业都通过了QS审查,取得了相应证书。上海月饼生产前10名,如杏花楼、新雅、克莉丝汀、瑞莱新侨、元祖等月饼生产企业都取得了QS。上海生产月饼有200多家,目前已有30%以上企业通过了糕点QS审核,取得了相应的证书。取证企业的产销量占上海市月饼总销量90%以上。中西部地区,区域辽阔,信息传递相对来说没有京广沪快捷。今年5-7月,笔者应邀在东三省和中西部地区作了15场报告,所到
The status quo of a moon cake market (a) the leading market of moon cake security moon cakes in 2007 is the first year of food production license. As early as in 2006, many enterprises learned that the implementation of QS pastries to actively understand and learn this information, the relevant associations timely hold relevant reports, the Chinese flour network to expert interviews, readers Q & A and other forms, the distribution of pastries QS Information, throughout the Bureau of Technical Supervision did a pastry QS propaganda class. A lot of moon cake manufacturers said, “QS is the moon cake market pass is a symbol of moon cake quality standards, we must strive for the first batch of QS ”. Therefore, after the Spring Festival, the mainstream moon cake production enterprises actively apply for QS. They strictly adjusted the production layout, purchased the equipment, improved the facilities and revised the enterprise documents according to QS requirements. Now, most of the mainstream enterprises in Beijing, Guangzhou and Shanghai have passed the QS examination and obtained The corresponding certificate. Shanghai moon cake production in the top 10, such as Xinghua Lou, Xinya, Christine, Rui Lai new overseas Chinese, Yuanzu and other moon cake manufacturers have made QS. Shanghai has produced more than 200 moon cakes, at present, more than 30% of the enterprises have passed the pastry QS audit and obtained the corresponding certificates. The production and sales of forensic enterprises accounted for more than 90% of the total sales volume of moon cakes in Shanghai. The central and western regions, a vast area, the relative transfer of information is not Beijing-Guangzhou-Shanghai quick. From May to July this year, the author was invited to make 15 reports in the three northeastern provinces and central and western regions.