新型城镇化视域下旅游文化产业的机遇与挑战

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新型城镇化有别于传统城镇化的发展路径,它的人本理念实践路径、空间一体化建设规制、产业集聚功能、市场城镇化理念、技术创新驱动战略等为旅游文化产业的发展提供了潜在从业主体、基础设施、市场主体、技术基石;与此同时,新型城镇化的智能化路径对旅游文化产业的技术含量提出了更高的要求;新型城镇化产业转型升级的要求凸显了旅游文化产业欠缺复合型人才的窘境;新型城镇化生态空间山清水秀目标与当前旅游文化资源开发不当破坏生态环境形成鲜明的对比;新型城镇化生产空间集约高效原则与旅游文化产业构成要素城乡分割现状产生了矛盾。为此,有必要采取健全机制,强化人才队伍建设;打造旅游文化品牌,加大宣传力度;着力破除城乡二元结构,推进城乡要素平等交换;合理开发,实现旅游文化资源的可持续开发对策来促进旅游文化产业的可持续发展。 The new urbanization is different from the traditional development path of urbanization. Its path of humanistic practice, regulation of space integration, industrial agglomeration, urbanization of market and technology innovation-driven strategy provide the potential for the development of tourism and cultural industries At the same time, the intelligent path of new urbanization puts forward higher requirements on the technical content of tourism culture industry. The requirements of transformation and upgrading of new urbanization industry highlight the importance of tourism and cultural industries The lack of complex talents; the goal of a beautiful new urbanization of ecological space and the current inappropriate development of tourism and cultural resources undermining the ecological environment in stark contrast; the principle of intensive and efficient production of new urbanization and tourism and cultural industries constitute the status quo of urban and rural areas have created a conflict. To this end, it is necessary to take a sound mechanism to strengthen the building of qualified personnel; to create a tourism and cultural brand, step up publicity; efforts to break the dual structure of urban and rural areas and promote equal exchange of urban and rural elements; reasonable development, tourism and cultural resources to achieve sustainable development measures Promote the sustainable development of tourism and cultural industries.
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