新媒体的出现给传统媒体带来了挑战,对当代大学生的学习生活带来了较大的影响,本文试从新媒体对大学生的影响这一角度入手,以河西学院大学生为例,探讨新媒体带给大学生学习活动、思想意识、人际交往和休闲娱乐等方面的影响,并针对新媒体的负面影响提出相应的对策。 The emergence of new media has brought challenges to the traditional media and has had a great impact on the contemporary college students’ study and life. This paper attempts to start with the perspective of the impact of new media on college students. Taking Hexi University students as an example, To college students learning activities, ideological awareness, interpersonal communication and entertainment and other aspects of the impact, and the negative impact of new media to put forward corresponding countermeasures.