壳牌公司的广告“如果骏马追不上太阳,我们就把太阳放在马背上。”这不是抒情的诗句,而是荷兰老资格的大公司壳牌的广告词。并且,它配有如此诗意的画面:夜幕初临,一个哈萨克族老牧民牵着一匹枣红色的骏马,马背上驮着一块壳牌公司生产的太阳能收集板。身后草原上的毡房里,已经透 Shell’s ad “If the horse does not catch the sun, we put the sun on horseback.” This is not a lyrical verse, but an ad for Shell, a veteran Dutch company. And it comes with a poetic picture: At dawn, a Kazakh old herder leads a jujube horse with a horse-drawn solar collector on his horse’s back. Behind the prairie in the grass room, has been thoroughly