企业重视文化建设可以有效的提升员工忠诚度,其策略主要表现在:通过培养亲和文化、实施情感管理可以营造“企业是我家”的软环境;实行无障碍的双向沟通,增强管理者与员工之间的情感联系和思想沟通,可以形成和谐融洽的工作氛围,进而实现企业与员工的相互忠诚。 Enterprises attach importance to cultural construction can effectively enhance employee loyalty, and its strategies are mainly reflected in: through the cultivation of friendly culture, the implementation of emotional management can create “business is my home, ” the soft environment; implementation of barrier-free two-way communication and enhance management and The emotional connection between staff and ideological communication, can form a harmonious working atmosphere, and then to achieve business and employee mutual loyalty.