“大数据”时代与智慧旅游是近几年社会领域关注的热点,在当今散客旅游市场为主体的背景下,如何将两者有效地结合起来是赢得未来市场的先决条件。本文通过介绍两者的概念,理清两者之间的关联,分析其特点和功能,提出建立旅游信息交流平台系统,通过系统可以实现智慧服务、智慧商务、智慧管理和智慧生活,并提出在大数据时代下,实现智慧旅游所面临的挑战。 “Big Data ” Times and Wisdom Tourism are the hotspots in the social field in recent years. In the context of today’s FIT tourism market, how to effectively combine the two is a prerequisite for winning the future market. This article introduces the concept of the two, clarifies the relationship between the two, analyzes its characteristics and functions, proposes the establishment of tourism information exchange platform system, and can realize the wisdom service, intelligent business, wisdom management and intelligent life through the system, Under the era of big data, to realize the challenge of smart tourism.