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河北省永年县供电公司的管理范围大、设备多、用户多,营销及服务的任务繁重、工作量大,必须依靠提升现代化水平来提高营销管理的效率效益。但是目前公司存在营销管理现代化水平低、技术支撑能力不足等问题,主要表现为:一是现有与营销服务有关的信息系统种类多,但未能实现有效对接,集成度不高,缺乏资源共享,对协同服务的技术支撑能力不足,制约了业务协同和管理效率提升。二是信息系统流程和功能需进一步规范、完善。部分信息系统在流程和功能上存在缺陷,系统与
Hebei Yongnian County Power Supply Company has a large management scope, many equipments, and many users. The tasks of marketing and services are heavy and the workload is heavy. It is necessary to improve the efficiency of marketing management by improving the level of modernization. However, at present, the company has the problems of low level of modernization of marketing management and insufficient technical support capabilities. The main manifestations are as follows: First, there are many types of information systems related to marketing services, but they fail to achieve effective docking, low integration, and lack of resource sharing. The lack of technical support for collaborative services has hindered the improvement of business collaboration and management efficiency. The second is that information system processes and functions need to be further standardized and improved. Some information systems have flaws in their processes and functions.