在ＷＴＯ的大门正向我国徐徐打开的今天,我国出版业将面临更为激烈的竞争,对国外出版业并购重组的热潮进行分析透视,无疑能得到许多有益的启示。启示之一:不断地通过资产流动、重组,实现出版资源的优化配置,使出版组织进入良好运行状态,是市场经济条件下提高出版业经营效益、实 Today, when the door of WTO is gradually opened to our country, the publishing industry in our country will face fiercer competition. To analyze and analyze the upsurge of foreign mergers and acquisitions in publishing industry undoubtedly can get many beneficial enlightenments. One of the enlightenments: Continuously through the flow of assets, reorganization, the optimal allocation of publishing resources to make the publishing organization into a good state of operation is to improve the operating efficiency of the publishing industry under the conditions of a market economy, the real