做强企业靠经营,做百年企业靠品牌。品牌是企业伟岸形象的基石;品牌,决定着企业发展高度;品牌,引领着企业发展未来;品牌既是一座城市的活力源泉,也是一个国家的实力象征;更是中华民族屹立于世界民族之林的重要软实力。要做就做第一,就像奥运冠军,人们知道第一是谁,很少知道第二是谁。第一与第二不是简单的数字排序之差,其品牌的影响力却差之千万倍。唯有第一才能深入人心,才能长久地占有消费者有限的心智资源。 Strong business by operating, to do a hundred years by brand enterprises. Brand is the cornerstone of the enterprise’s stalwart image; brand, determines the height of business development; brand, leading the business development of the future; brand is not only a source of vitality of a city, but also a symbol of the strength of the country; it is the Chinese nation standing in the world’s forests Important soft power. To do first, just like the Olympic champion, people know the first is who rarely know who the second. The first and second is not the difference between simple numbers, the brand’s influence is ten million times worse. Only the first one can be deeply rooted in the mind, in order to occupy the consumer’s limited mental resources for a long time.