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强强联手,净化行业生态“虚假流量一直是广告行业的痛点,此次AdMaster与腾讯MIG(移动互联网事业群)的战略合作将进一步发挥双方在各自所在领域的技术领先优势,为广告主贡献更大的价值。”4月26日,AdMaster联合腾讯MIG(移动互联网事业群),在北京宣布达成战略合作,共同成立广告反欺诈大数据实验室,致力于升级在移动广告投放效果评估等阶段中对于虚假流量与作弊模式的甄别,从而净化中国移动互联网广告生态。
Strong combination to clean up the industry ecology “False traffic has always been a pain point in the advertising industry. The strategic cooperation between AdMaster and Tencent MIG (Mobile Internet Business Group) will further give play to the technological leadership of both parties in their respective fields and contribute to advertisers Greater value. ”On April 26, AdMaster and Tencent MIG (Mobile Internet Business Group) announced a strategic partnership in Beijing to jointly set up an advertising fraud big data lab to upgrade the effectiveness of mobile ad serving Phase for false traffic and cheating pattern of screening, thus purifying China’s mobile Internet advertising ecology.