小米模式众说纷纭,但有几点特征是可以抽象出来的。第一是粉丝驱动。利用社交媒体,不打一分钱广告,所有的传播都利用粉丝的热情,而所有企业的服务也是粉丝至上。上至雷军、黎万强等高管,下到普通员工每天都会在微博或者小米论坛泡着。第二是先预定,再生产。这可以把库存忽略不计,完全是电子商务的正 There are different opinions on the millet pattern, but a few characteristics are abstracted. The first is driven by fans. Use social media, do not play a penny of advertising, all of the media are using the enthusiasm of fans, and all businesses are fans first service. Up to Lei Jun, Li Wanqiang and other executives, down to the ordinary staff every day microblogging or millet bubble soak. The second is to book, reproduce. This can ignore the inventory, is entirely e-commerce is