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近年来,随着我国汽车工业的发展,广播媒体开始了重生、复兴,特别是专业化的交通广播更是发展迅猛。专业化的交通广播,通过提供路况信息、专业知识、咨询服务,吸引了有车一族及庞大移动群体。交通广播收听率节节攀升,广告收入迅速增长。但在快速发展的同时,交通广播面临着其他媒体同质化节目的竞争。在未来日益激烈的竞争中,专业化交通广播如何保住自己的优势?如何找到新的经济增长点?本文着重从商业模式的角度进行解
In recent years, with the development of the automobile industry in our country, the broadcast media has started its rebirth and rejuvenation, especially the specialized traffic broadcasting. Specialized traffic radio has attracted a large fleet of vehicles and car owners by providing road information, expertise and consulting services. Traffic radio listening rate is rising, advertising revenue increased rapidly. But at a time of rapid growth, traffic broadcasting is facing competition from homogenous programs in other media. In the increasingly fierce competition in the future, how can professional traffic broadcasting keep its own advantages? How to find new points of economic growth? This article focuses on solutions from the perspective of business model