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一直以来,会员制都是作为培养忠诚顾客的基础手段被使用,意在为客户提供较高感知价值的利益吸引。在全国药店的实际经营中,会员制可以说是遍地开花。那么,具体到单个门店,具体到每一位一线员工,他们对于会员制的认知程度是怎么样的?既有的会员体系对销售、利润、客户吸引的价值又是怎么样的?为了寻找上述问题的答案,《中国药店》对全国主要大中城市的店员、柜台组长、店长、执业药师等药店工作人员进行了问卷调查。
Membership has long been used as a basis for cultivating loyal customers, aiming to attract customers with a higher perceived value. In the actual operation of the national pharmacy, the membership system can be said to blossom everywhere. So, specific to a single store, specific to each front-line staff, their awareness of the membership is like? The existing membership system of sales, profits, customers are attracted to the value of what? In search of The answer to the above questions, “China Pharmacy” carried out a questionnaire survey among staffs, counter top leaders, manager, licensed pharmacist and other pharmacy staff in major cities throughout the country.