在进入新时代受众接受海量信息的今天,电话、电脑、网络、电视、即时通讯等传播方式的不断普及和相互兼容,世界在变小、信息在共享、传播速度在加快,使人们信息的交流更为直接方便。各个电视台的竞争也越发激烈,在中央和省级频道、市级媒体的夹缝中,县级台的生存环境尤为严峻。项城广播电视台的完美蝶变充分说明了天下媒体不分大小,县级广电照样做强。 Nowadays, as the mass audience receives a great deal of information in the new age, the world is getting smaller and smaller, the information is sharing and the speed of communication is accelerating, so that the exchange of people’s information More direct and convenient. The competition among various TV stations is also getting fiercer. At the level of the central and provincial channels and between the municipal media, the survival environment at the county level is especially severe. The perfect butterfly of Xiangcheng Radio and Television Station fully shows that the media in the world are the same regardless of the size of the media in the world.