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对国际体坛来说,今年绝对是个大年,欧洲足球锦标赛、百年美洲杯以及四年一届的奥运会等重大赛事接踵而来。与之相关的体育报道充斥在各大新老媒体的头版、首页以及客户端界面之上,而财经媒体也会从中捕捉新闻热点,做到不失语、不缺位。当然,财经媒体的视界不止于竞技本身。在各项重大体育赛事得以正常运转的背后,缜密而灵活的商业运作功不可没——维系赛事合作伙伴关系、出售赛事各类转播权、推行赛事产品专卖制度、疏通赛事票务渠道等等,主办方必须控制好商业链条上的每一个节点。作为东道主,承办赛事的国家(城市)更要算清经济账,既要精打细算量入为
For the international sports arena, this year is definitely a big year, followed by major events such as the European Football Championship, the Centennial America’s Cup and the four-year Olympic Games. Sports reports related to it are flooded with the front page, home page and client interface of the major new and old media, and the financial media will also catch news hot spots from them so that they will not lose their voice and lack of seats. Of course, the vision of the financial media goes beyond athletics themselves. Behind the normal operation of major sporting events, meticulous and flexible commercial operation can not be neglected - Maintaining partnerships in sports, selling broadcast rights of all kinds of events, promoting monopoly system of tournaments, unblocking ticketing channels, etc. The party must control every node on the commercial chain. As host, host countries (cities) should count the economic accounts more,