传统的营销模式更多的是引导需求的满足,而微博这种社会化媒体更多的是锁定和创造需求。网络时代微博营销以其“近距离、零时差、平等对话”三大特点成为旅游景区开展电子商务营销的重要模式。本文基于旅游景区微博营销的意义,探究旅游景区如何有效利用这个成本低效益佳的便捷平台实施其营销策略的推广和提升。 The traditional marketing model is more to guide the satisfaction of demand, and the social media microblogging is more to lock and create demand. Microphone marketing in the Internet age has become an important model for developing e-commerce marketing in tourist areas with its three characteristics of “close distance, zero-hour difference and equal dialogue”. Based on the significance of the marketing of Weibo in tourist attractions, this article explores how to effectively utilize the convenient and cost-effective platform to promote and promote its marketing strategy.