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4月以来,浙江卫视新闻中心推出大型新闻行动《寻找可游泳的河》,节目以“清清河水,共同呵护!”为主题,突出寻找概念,记录调查过程。注重百姓感受和权威数据相结合,街头访问和网络互动相结合。这一报道一经播出,就引发社会广泛关注,唤起了公众的集体回忆和改善身边环境的良好期盼。一、设置议题唤起记忆能否激发公众热情,吸引公众关注是一个新闻行动能否成功的关键。大型新闻行动《寻找可游
Since April, Zhejiang Satellite TV Information Center has launched a large-scale news operation, “Looking for a Swimmable River,” with the theme of “Clear water and joint care!”, Highlighting the concept of finding and recording the investigation process. Pay attention to people’s feelings and authoritative data combination of street visits and network interaction. Once broadcast, this report has aroused widespread public concern and aroused the public’s collective memories and good expectations of improving the environment there. First, setting the agenda Whether arousing memory can arouse public enthusiasm and attract public attention is the key to the success of a news operation. Large news action "looking for travel