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汽车制造商想要在新能源汽车领域获得竞争优势,需要在中短期重视对产品研发线路的延伸和营销模式的选择,并在整个发展过程中持续突破技术瓶颈在刚刚过去的北京车展上,全球首发车型达118款,其中新能源首发车型多达79款,约占首发总数的七成,各品牌对新能源汽车市场重视程度可见一斑。以下两点可能是促使各品牌厂商如此一致地在此次北京车展上对新能源汽车发力的重要原因。一是中央与地方政府密集出台相关政策,积极引导。这一方面降低了产品研发成本,增加了各厂商对新能源产品研发的积极性;另一方面也降低了消费者的购车成本,使消费者对新能源汽车的接受度持续增强,从而拉动市场持续发展。
Car manufacturers want to gain a competitive edge in the field of new energy vehicles, the need in the short term emphasis on product development line extension and marketing options, and throughout the development process continues to break the bottleneck in technology Just in the past Beijing Auto Show, the global Starting models up to 118 models, of which as many as 79 models of new energy starting, accounting for about 70% of the total number of starting, all brands of new energy vehicles market attention is evident. The following two points may be to promote the brand manufacturers so unanimously in the Beijing auto show on the important reasons for new energy vehicles. First, the central and local governments issued relevant policies, and actively guide. On the one hand, the R & D cost of products has been reduced and the manufacturers ’enthusiasm for R & D of new energy products has been increased. On the other hand, consumers have also been reduced in the cost of car purchase, which has kept consumers’ acceptance of new energy vehicles continuously and thus boosted the market development of.