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随着现代工业社会向高速信息社会的发展,大众对审美需求及消费理念的不断升级,商业广告在我们生活的环境里正发生着巨变,尤其是人文关怀理念在商业广告中的日渐浓郁令它呈现出多样的发展趋势。人文关怀理念是一种新的文化观念,也是对传统文化观念的再创和发展,更是一种适应现代市场营销和传播观念的思维模式。本文试图从人文关怀的价值角度出发,借助延边州独特的地理位置、民族特征、地域文化等视角对人文关怀理念在延吉市商业广告发展现状进行探讨,有助于延吉市商业广告更加规范化、合理化、民族化,完善和谐延边的建设。
With the development of the modern industrial society to the high-speed information society and the constant escalation of the public’s aesthetic needs and consumption concepts, commercial advertising is undergoing tremendous changes in the environment in which we live. In particular, the concept of humanistic care has become increasingly strong in commercial advertisements. Presents a variety of development trends. The concept of humanistic care is a new concept of culture. It is also the reinvention and development of traditional cultural concepts. It is also a mode of thinking that adapts to the concepts of modern marketing and communication. This article attempts to explore the current situation of commercial advertising development in Yanji City from the perspective of the value of humanistic care through the unique geographical location, ethnic characteristics, and regional culture of Yanbian Prefecture. This will help Yanjia City commercial advertising to become more standardized and rationalized. Nationalization, perfecting the construction of Yanbian.