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笔者经过几年来的营销调研实践总结,认为影响调研真实性主要有五大因素: 一、调研设计是否科学。你能否准确的选择调研对象,也就是说你的调研对象应当满足什么条件。如年龄段、性别、消费能力是多少、从事什么职业,使用(或没使用)过某种产品等方面,都要有严格的要求。你的问题设计结构是否合理?措词是否严密?一般情况下问题的结构设计是由简单到复杂,这样对方会愿意并能够积极的配合。问题的措词
After several years of marketing research, the author concluded that there are five main factors affecting the authenticity of the survey: First, the research design is scientific. You can accurately select the research object, which means that your research should meet the conditions. Such as age, gender, spending power is what, what kind of job, using (or not using) a product, etc., must have strict requirements. Is your problem a reasonable design structure? Is the wording tight? In general, the structural design of issues is simple to complex, so that the other party will be willing and able to cooperate actively. The wording of the question