读过2月刊封面文章,我对封面文章中的《“社交潜力”解析》这一篇感触较深。社会化营销的兴起在于企业看到了社交网络的价值,即紧密捆绑的真实用户关系。很多企业在营销过程中找到了受众用户,实现了品牌及产品信息的传播扩散,却依然无法评估传播是否有效,是否带动了产品销量的提升。这时,一些企业开始在营销手段上推陈出新,充分利用社交媒体中所呈现的互动和参与属性,让从“营”到“销”的探索成为可能。随着电子商务的发展,电商平台与社交平台的相互渗透程度越来越高,并且导致了消费者在互联 Having read the cover article in the February issue, I have a deep feeling about the social potential of “” and “parsing” this cover article. The rise of social marketing is that businesses see the value of social networks, that is, tightly tied real user relationships. Many enterprises have found audience users in the marketing process and have realized the diffusion of brand and product information. However, they still can not assess whether the transmission is effective and whether it drives the sales volume of products. At this point, some businesses are beginning to innovate in marketing and make the most of the interactions and engagement attributes presented in social media to make exploration possible from ’camp’ to ’sales’. With the development of e-commerce, the mutual penetration between the e-commerce platform and the social platform is getting higher and higher, leading to consumers’