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创新、独特、新颖、从无到有是平面设计的不懈追求,本土文化以及设计文化已经成为一个国家软实力的表现。随着经济社会的进一步发展,设计产业在我国实体经济中占据越来越重要的地位,它时刻影响着人们的生活、审美和工作。本文从本土化相关概念展开,对本土化元素进行分析,探索本土化元素在平面设计中的应用,以促进我国平面设计产业的进一步发展。
Innovative, unique and novel, from scratch is the relentless pursuit of graphic design, local culture and design culture has become a manifestation of the soft power of a country. With the further development of economy and society, the design industry occupies an increasingly important position in the real economy of our country. It affects people’s life, aesthetic and work at all times. This article starts from the related concepts of localization, analyzes the localization elements and explores the application of localization elements in graphic design to promote the further development of graphic design industry in our country.