论文部分内容阅读
面对飞速发展的无线音乐市场,以语音下载为主的传统营销方式已不能适应南昌移动的发展实际。因此,开展新形势下南昌移动无线音乐营销推广策略的研究,对于南昌移动的发展具有重要的现实意义。文章借助SWOT分析工具,对南昌移动在无线音乐市场上的优势、劣势、机会和威胁进行了详尽分析,提出了打破以传统语音下载为核心的新型营销优化措施,旨在提升南昌移动在无线音乐市场上的核心竞争力。
The face of the rapid development of wireless music market, the traditional audio-download-based marketing has been unable to adapt to the actual development of Nanchang Mobile. Therefore, carrying out the research of marketing strategy of mobile wireless music in Nanchang under the new situation has important practical significance for the development of Nanchang Mobile. This article analyzes the advantages, disadvantages, opportunities and threats of Nanchang Mobile in the wireless music market with SWOT analysis tools. It proposes a new type of marketing optimization measures with traditional voice download as the core. The aim is to enhance Nanchang Mobile’s wireless music The core competitiveness of the market.