文化的沉淀和积累是现代包装设计具有生命力的源泉。中国现代包装设计作为一类文化符号的重要载体,不仅要体现强烈的地域性、个性特征,同时也承担了文化传播的角色。民族文化不是简单的复制和移植,需要设计师将其有意识地渗透在设计中,需要人们仔细品味其内涵。在我国设计处于模仿和创新的转型期,如何找到具有本民族特色的包装语言形式,如何跳出国门走向世界,对我国的包装设计行业的发展具有重大现实意义。 Cultural precipitation and accumulation of modern packaging design is the source of vitality. As an important carrier of a kind of cultural symbol, modern Chinese packaging design not only reflects the strong regional and individual characteristics, but also assumes the role of cultural transmission. National culture is not a simple copy and transplant, need designers to consciously penetrate the design, people need to carefully understand its meaning. How to find the packaging language form with its own national characteristics and how to jump out of the country and go to the world is of great practical significance to the development of China’s packaging design industry in the transition period of imitation and innovation in our country.