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近几年,来随着电视、报纸、网络的飞速发展,随着中央、省级新闻广播的迅速覆盖,城市电台新闻节目的竞争越来越激励。竞争不能是盲目的,城市台要有自己的竞争战略。笔者认为,差异化是城市电台新闻节目的重要竞争战略之一。一、何谓差异化竞争战略市场的竞争不是纯粹的商品竞争,
In recent years, with the rapid development of television, newspapers and the Internet, with the rapid coverage of news broadcasts at the central and provincial levels, the competition for news programs on urban radio stations has become more and more inspiring. Competition can not be blind, urban Taiwan must have its own competitive strategy. In my opinion, differentiation is one of the important competitive strategies of urban radio news programs. First, what is differentiated competitive strategy Market competition is not purely commodity competition,