顺应大趋势,携程投放策略转向近两年,互联网广告发展如火如荼,成为广告增长的新趋势。而以广告形式而言,网络视频媒体(OTV)则在这两年表现出巨大的活力,各种广告投放的创新也层出不穷。作为携程旅行网的全案代理商,唐神传播曾为其打造过“携程在手,说走就走”系列广告经典传播案例,走出了一条以电视媒体为突破口,将传统媒体打通网络媒体的多屏投放之 Conform to the general trend, Ctrip shift strategy into the past two years, the development of Internet advertising in full swing, a new trend of advertising growth. In terms of advertising, online video media (OTV) has shown great vitality in these two years, and various innovations in advertising are also emerging. As Ctrip’s full-case agents, Tang God spread has created for its “Ctrip in hand, said leaving” series of classic case of advertising, out of a television media as a breakthrough, the traditional media get through the network Multi-screen media put it