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2016年的中国电影市场,一改过去的高速增长态势,呈现出“异样风景”:2016年1~9月,全国电影票房收入356.31亿元,同比增长8.6%;但是,2015年1~9月,全国电影票房收入330.09亿元,同比增长50.39%。从主要档期看,暑期档的票房收入同比增长为-0.29%,是近年来的首次负增长。于是,人们寄希望于国庆档。可是,2016年国庆档的票房同比居然下跌近15%!
In 2016, the movie market in China changed the high-speed growth in the past and showed a “strange scenery”: From January to September 2016, the national film box office revenue reached 35.631 billion yuan, an increase of 8.6% over the same period of previous year; however, In September, the national film box office revenue was 33.09 billion yuan, an increase of 50.39% over the same period of last year. From the main schedule, summer box office receipts increased by -0.29%, the first negative growth in recent years. So, people hope in the National Day file. However, the box office in 2016 National Day actually fell nearly 15% year on year!