文章从我国网络广告的优势着手展开研究。针对于网络广告的优势,特别是网络广告与传统广告相比较而显示的一些优势进行分析研究,提出了如何充分发挥这些优势点的策略,从而提升网络广告的效果。 Article from the advantages of online advertising in China proceed with research. In view of the advantage of online advertisement, especially the comparative advantage of online advertisement and traditional advertisement, this paper analyzes and studies the advantages of online advertisement and puts forward the strategy of how to give full play to these advantages to improve the effect of online advertisement.