抽烟如同吸毒,此言肯定不错。自然,禁止抽烟与劝人戒烟的广告同属公益广告。那么,此类广告该如何设计? 请看一幅厂告画,画上是一支正在燃烧的香烟,其旁有字赫然:“你的生命将和我一样——越来越短! 请再听几则戒烟广告词。先看一条西方的:其广告词曰:”亲爱的女士,难道你真的愿意亲吻一只烟灰缸吗?“妙!果然 Smoking is like a drug, this remark is certainly good. Naturally, ads that ban smoking and advise people to quit smoking are both public service ads. So, how to design such ads? Look at a factory announcement, painting is a burning cigarette, next to the words impressively: ”Your life will be like me - shorter and shorter! Please Listen to a few quit smoking ads. Look at a Western: The ad said: “Dear ladies, do you really want to kiss an ashtray?” Wonderful!