好莱坞知名剧作教学大师罗伯特.麦基曾在其微博上留言:在今天的世界,最给力的传递观念的方法是——讲故事。(1)诚如其所言,全媒体时代的今天,“讲故事”已超越传统影视剧的单一范畴,成为横跨新闻、小说、纪录片、剧情片、电视剧、真人秀、电视节目、动画、博客、微博、手机等不同媒介形态的内容组织形式。故事的题材、内容、 Robert McKee, a well-known play professor in Hollywood, once wrote a message on his Weibo: In today’s world, the most powerful way to convey ideas is to tell a story. (1) As the saying goes, in today’s era of all-media, “storytelling ” has surpassed the single category of traditional film and television drama and has become the most popular movie and television drama in the world of news, novels, documentaries, feature films, TV shows, reality shows, , Blog, microblogging, cell phones and other forms of media content organization. The story of the story, content,