在激烈的市场竞争中,危机可谓无处不在。危险事件中社会公众利益受到损害,如果企业不能有效识别危机,灵活处理危机,也会给企业带来致命影响。虽然危机的爆发具有偶然性,但是危机管理也并不是无章可循,本文通过对危机的特点、发展阶段和相关企业的实践经验进行梳理总结,寻求危机管理的有效对策。 In the fierce market competition, the crisis is ubiquitous. The public interest in the dangerous event is undermined. If the enterprise can not effectively identify the crisis and deal with the crisis flexibly, it will also have a fatal impact on the enterprise. Although the outbreak of the crisis is contingent, the crisis management is not without rules. Through the review of the characteristics of the crisis, the stage of development and the practical experience of related enterprises, this paper seeks to find an effective countermeasure for crisis management.