企业在不断变化的市场中通常会有许许多多的机会 ,为了赢得最大的收益回报 ,企业往往抓住这些市场机会窗口 ,通过有效的研发管理来向这些市场机会窗口快速推出满足客户需求的成功产品 ,或者服务。企业的高层管理对研发管理有效性的贡献集中地体现在致力于产品战略的实现过程 , Businesses often have many opportunities in a constantly changing market. To maximize the return on their profits, companies often seize these market opportunity windows to quickly deliver the success of their needs to these market opportunity windows through effective R & D management Product, or service. Enterprise's top management's contribution to the effectiveness of R & D management is embodied in the process of implementing the product strategy,