传统媒体作为社会公器,历来受到人们看重。虽然现在新媒体风起云涌,但在中国,新媒体仍然不像传统主流媒体,如从中央到地方执政党主办的报纸和电视台那样,拥有最重要的“信用资源”。网络等新媒体发布的消息在没有被传统主流媒体转载发布前,都只能被受众当作是“小道消息”、坊间非正式可确信的新闻。这就为传统主流媒体在激烈竞争的媒体市场中,留下了优势。 As a social device, traditional media has always been valued by people. Although new media is now surging, new media in China still does not have the most important “credit resources” as traditional mainstream media such as newspapers and TV stations run by the central government and local ruling parties. Internet and other new media release of the news is not reproduced by the traditional mainstream media before, can only be the audience as “gossip ” informal informal news. This leaves the advantage for the traditional mainstream media in the highly competitive media market.