杭州日报报业集团编委会在2012年第12期《新闻实践》刊文,介绍了杭报集团应对微博挑战的思路及对策措施。杭报集团认为,微博给传统媒体带来的主要挑战有:一、微博的海量信息,给主流媒体带来了边缘化危险。二、微博的实时报道,给社会带来了“去报纸化”倾向。三、微博的快速传播,给舆论引导带来巨大挑战。四、版权无偿使用,对传统媒体价值造成侵害。“善 Hangzhou Daily Newspaper Editorial Board in 2012 No. 12 ”News Practice“ published an article, introduced the Hang Pao Group’s strategy to respond to the challenges weibo and countermeasures. Hang newspaper group that microblogging traditional media to bring the main challenges are: First, the Weibo massive information, to the mainstream media has brought the marginalization of danger. Second, the real-time reports of Weibo have brought ”tendency to newspaper“ in the society. Third, the rapid spread of Weibo has brought great challenges to the guidance of public opinion. Fourth, the free use of copyright, the value of traditional media infringement. ”good