中国企业在国外进行营销的时候,第一要注意,传递的理念是不是和当地的文化相符合,第二要清楚,你的品牌故事是不是在各个地方持续一致地传播。品牌是精气神,是一个企业、一个产品的精气神;知名度是一件外衣,就像同样的人穿同样的外 When Chinese companies are marketing abroad, they must first pay attention. The concept of communication is not in line with the local culture. The second must be clear. Is your brand story spread consistently and consistently in all places? The brand is the essence, the spirit of a company and a product; the popularity is a coat, just like the same people wear the same