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在阐述电信增值业务市场发展现状和存在问题的基础上,通过对电信增值业务市场发展的驱动因素和用户对增值业务需求的分析,预测了电信增值业务将向互联网无线化、接入自由化、内容集成化和客户集团化的方向发展,提出了电信增值业务市场发展的策略。认为电信运营商应以用户需求为导向,突出品牌战略,在加快向综合信息服务提供商转型的同时,以增值业务组合为手段,依靠政策法规和自身的规范来解决现存的问题,实现电信增值业务的快速发展。
On the basis of expatiating on the current situation and existing problems in the market of telecom value-added services, this paper predicts the telecom value-added services will be wireless to the Internet, access liberalization, through the analysis of the drivers of telecom value-added services market development and users’ demand for value- Content integration and customer collectivization direction, put forward the telecom value-added services market development strategy. It is believed that telecom operators should be guided by user needs and emphasize brand strategy. While speeding up the transition to integrated information service providers, value-added service portfolios should be used as a means to solve existing problems by relying on policies and regulations and their own norms to achieve value-added telecommunications The rapid development of business.