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所有知名的企业必然有一位灵魂人物,在直销企业中,这样的灵魂人物更能发挥非凡的凝聚力,成为企业快速发展的灵丹妙药。“没有了乔布斯的苹果还是苹果吗?”从苹果创始人乔布斯每况愈下的健康和苹果因此而股价波动的情况中,我们可以看到个人影响力在凌驾企业影响力的时候所引发的负面效应。这样的案例在直销行业中同样存在,申齐在吴齐南死后的迅速瓦解,仙妮蕾德掌门人的忍痛转型。当然也有相反的案例,安利郑太功成身退,不但赢得职前职后美名,安利也安然过渡到新掌门人手中。个人影响力究竟应如何与企业影响力“相辅相成”?正如以前我们所探讨的,现在中国直销企业正面临着向常态化发展的过渡,而这个阶段,正是企业核心定位逐渐成熟的过程。我们要如何定位好、培养好企业的灵魂,是我们今天讨论这个话题的目的。
All well-known companies must have a soul, in the direct sales business, such a soul can play extraordinary cohesion, a panacea for the rapid development of enterprises. “Did not Steve Jobs or Apple?” “From the deteriorating health of Apple’s founder Steve Jobs and the price volatility of Apple, we can see the negative effects of personal influence over corporate influence . This case also exists in the direct selling industry, Shen Qi rapid collapse in the wake of Wu Qi Nan Sunrider head of the reluctance to transition. Of course, the opposite case, Amway Zheng Taigong into retirement, not only won the pre-service post reputation, Amway also safe transition to the new head of the hands. How should the influence of the individual influence the influence of the enterprise ”complement each other "? As we have discussed before, now China’s direct selling enterprises are facing the transition to the normalization of development, and this stage, it is the gradual maturity of the core business positioning process . How we position ourselves and cultivate the soul of the enterprise is the purpose of our discussion of this topic today.