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城市的现状是社会的一面镜子,城市是一个复杂的有机综合体,户外广告是一个城市人和历史、社会与经济、技术和科学、文化与政治的面貌反映,户外广告承担起丰富、充实城市文化的责任。户外广告对城市空间、城市景观的影响愈来愈受到政府与公众的关注与重视;在宁波如何展开户外广告整治工程,也是提升城市形象的重要环节,本文试图通过对杭蓉渝户外广告的调研,来探索宁波的户外广告规范方法。
The status quo of the city is a mirror of the society. The city is a complex organic complex. The outdoor advertising is an urban person and the appearance of history, society and economy, technology and science, culture and politics. Outdoor advertisements take on rich and substantial cities Cultural responsibility. Outdoor advertising on the urban space, the impact of the city landscape more and more by the government and the public’s attention and attention; how to start outdoor advertising in Ningbo renovation project, but also to enhance the image of the city an important part of this article trying to Hangxingyu outdoor advertising research, come Explore the norm of outdoor advertising in Ningbo.