电视媒介的出现改变了人们的生活方式与思维习惯,而接受着社会与时代的熏陶、成长于电视媒介的主持人,是怎样吸引受众的目光,从而成为一个备受关注的职业群体?这个群体又是怎样回馈社会、服务社会,发挥他们具有的文化影响力呢?一、个体表现+团队合力:主持人的文化影响力电视节目主持人的文化影响力,是指在传播过程中给受众的一种具有文化价值导向的能力。它具有强烈的开放性、鲜明的时代性、丰富的多元性、相对的稳定性以及不易察觉的渗透 The emergence of television media has changed people’s lifestyle and thinking habits, but under the influence of the society and the times, grew up in the television media host, is how to attract the audience’s attention, which became a much-watched occupation group? This group How to give back to the society, serve the society, exert their cultural influence? First, the individual performance + teamwork: the cultural influence of the host TV presenter’s cultural influence refers to the process of communication to the audience A culture-oriented ability. It has a strong openness, a distinct era, rich diversity, relative stability and imperceptible penetration