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首先,我们要肯定的是金融危机使日化专营店的发展受到很大冲击,特别是在沿海地区与制造业发达地区,日化专营店将有50%以上面临亏损或倒闭的风险。其主要原因在于沿海地区因外向型经济居多而受全球经济影响较大,而制造业发达地区则面临大量工厂倒闭、人员失业造成的外来工返乡潮导致日化专营店消费能力急剧降低。但对于大部分日化专营店而言,金融危机形势下存在着更多的发展机会。
First of all, we must affirm that the financial crisis has greatly affected the development of the Japanese franchise stores. In particular, in the coastal areas and the developed areas with manufacturing industries, over 50% of the Japanese franchise stores will face the risk of losses or bankruptcies. The main reason is that the coastal areas are greatly affected by the global economy due to the large number of export-oriented economies, while the developed areas of the manufacturing industry are facing a large number of factory closures. The return of migrant workers caused by the unemployment of staff leads to a drastic reduction in the spending power of the day-time specialty shops. However, for most Japanese specialty stores, the financial crisis there are more opportunities for development.