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会展是会议、展览、展销、博览等集体活动的简称,是指在一定的地域空间,由多个人集聚在一起形成的,定期或不定期的,制度或非制度的集体性活动。它以信息为媒介,通过收集、整理、传递信息,创造服务价值,为参加展会各方提出交易环境,促成交易。会展作为一个新兴的产业,已经日渐成熟,这就是我们日常所提到的会展业。作为一种注意力经济和聚集经济,会展业对经济的发展价值已广为人知。当会展产业发展时就会带动当地经济的发展,从而形成会展经济。会展经济发展到一定阶段,形成了一定的知名度和美誉度时,就要求有一定的品牌会展来支撑一个地域的会展业发展。武汉会展业经过建国以来的发展,从最初的四大展馆之一,到目前已经形成了一定的会展规模,并已具有若干有国际影响力的会展品牌,但随着武汉经济规模的日益扩大,武汉发展会展业的潜能还很大,而会展业的做大做强,首先是具有美誉度和品牌知名度的品牌会展的建立、维护和发展。
Convention and Exhibition is short for collective activities such as conferences, exhibitions, exhibitions and expositions. It refers to collective or regular or irregular institutional or non-institutional activities formed by gathering together in a certain geographical space. It uses information as a medium, through the collection, collation, transmission of information, create service value, to participate in the show all parties put forward trading environment, to facilitate the transaction. Exhibition as an emerging industry, has matured, this is what we refer to convention and exhibition industry. As an economy of attention and agglomeration, the value of the development of the convention and exhibition industry is widely known. When the exhibition industry will lead the development of local economy, thus forming a convention and exhibition economy. Exhibition economy to a certain stage of development, the formation of a certain reputation and reputation, it requires a certain brand exhibition to support a regional convention and exhibition industry. Since the establishment of the PRC, the convention and exhibition industry in Wuhan has grown from one of the four major pavilions to the present and has formed a certain scale of convention and exhibition and has already had a number of exhibition and exhibition brands with international influence. However, as the scale of Wuhan’s economy grows , Wuhan exhibition and exhibition industry has great potential, and exhibition industry bigger and stronger, first and foremost with a reputation and brand awareness of the brand exhibition of the establishment, maintenance and development.