近年来,人们外出旅游成为一种热潮,并逐渐成为一种生活方式,因此对旅游需求日益增加,而且随着旅游者愈发见多识广,愈对旅游产品供给提出更高要求,不仅要求旅游产品硬件设施具有一定水准,更要求旅游服务到位。但是旅游服务质量一直是我国旅游业的薄弱环节,虽然近年来为提高服务? In recent years, people have become a craze to go out to travel, and gradually become a way of life, so increasing demand for tourism, and as tourists become increasingly knowledgeable, the more the higher the demand for tourism products, not only requirements Tourism product hardware facilities have a certain standard, but also requires tourism services in place. However, the quality of travel services has always been the weak link in China’s tourism industry, although in recent years to improve service?