伦理经营,即合乎伦理地从事企业各项活动。伦理经营具有以下特征:责任:伦理经营要求在从事企业活动时,不是出于趋利避害的目的才遵守企业伦理规范,而是把遵守伦理规范视为一种责任。遵守伦理规范能带来利益或不遵守伦理规范会带来损害时,固然选择遵守伦理规范。遵守伦理规范带来的成本大于利益或不遵守伦理规范造成的损害小于利益时,仍然选择遵守伦理规范。把遵守伦理规范看成是责任并不排斥追求正当的经济效益,相反,企业应尽量去从事既符合企业伦理规范又能带来较高经济效益的行为,既履行道德责任又获得了 Ethical management, that is ethically engaged in various business activities. Ethical management has the following characteristics: Responsibility: ethical management requires engaging in corporate activities, not for profit-seeking purposes only comply with corporate ethics norms, but to comply with ethical norms as a liability. While compliance with ethical norms can bring benefits or non-compliance with ethical norms will bring harm, of course, choose to comply with ethical norms. Ethical norms to comply with the cost of more than benefits or non-compliance with the ethics of the damage caused less than interest, still choose to comply with ethical norms. To observe the ethical norms as a responsibility does not exclude the pursuit of legitimate economic benefits, on the contrary, companies should try to engage both in line with corporate ethics and can bring higher economic benefits of the act, both to fulfill their moral obligations and access to