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王老吉的江湖恩怨发展下去,难道会搭上一个刚刚在本土市场业绩超越可口可乐、代表着中国饮料界被“水淹七军”后重新崛起的民族品牌?陈鸿道是一个虔诚的佛教徒。低调,温和,几乎不为公众所知。但不妨碍这个来自广东东莞的60后成为商界叱咤风云的人物。在汶川地震后央视举办的一台名叫《爱的奉献》晚会上,他豪捐一个亿,感动全国,竟引发很多消费者“买断王老吉”的冲动,
Wanglaoji’s grudges continue to develop, will it catch up with a just performance in the local market beyond Coca-Cola, representing the Chinese beverage industry was “flooded the Seventh Army” after the re-emergence of the national brand? Chen Hongdao is a devout Buddhist. Low-key, gentle, barely known to the public. But without prejudice to this from Dongguan, Guangdong 60 became the influential business people. After the Wenchuan earthquake CCTV held a party called “love dedication” party, he donated a million Hao, touching the country, actually triggering many consumers “buy Wanglaoji ” impulse,