在进入新世纪以来,我们不禁发现,越来越多的建筑以我们不曾设想的形象开始出现在公众的视野中,并与大众的生活产生了更为密切的联系,在网络时代的巨潮下,公众的声音与诉求变得更为有力而强烈,建筑与公众的交流也日趋频繁,如鸟巢、水立方等建筑更是在大众之间产生了激烈的讨论。不少建筑师在设计建筑作品时开始着力搭建与大众互动交流的平台,其中建筑表皮的图像化便是一个重要的表现形式。而任何事物的产生都与其时代背景密不可分,本文便是要对其产生背后的时代背景做一个简单的分析。 Since entering the new century, we can not help but find that more and more buildings began to appear in the public field with the images we never imagined and have had closer relations with the public life. Under the huge wave of the Internet age The public’s voices and appeals have become more powerful and intense. The exchange between architecture and the public has also become more frequent. For example, the construction of the Bird’s Nest and Water Cube has had heated discussions among the general public. Many architects began to focus on building a platform for interaction with the public when designing architectural works. The visualization of the architectural skin is an important manifestation. And everything is closely related to the background of the times, this article is to make a simple analysis of the background behind it.