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在科技迅速发展的现代社会,广告的性质已与以前有了很大不同,各种新式传播媒体的出现,对现代广告的创意与设计也提出了新的要求,特别是网络时代的来临,更是为现代广告的发展提供了全新的空间。
In the modern society where science and technology are rapidly developing, the nature of advertisements has been greatly different from before. The advent of various new media has also set new demands on the creativity and design of modern advertising. In particular, the advent of the Internet era and even more Is a new space for the development of modern advertising.