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职业化是竞技体育发展的趋势,而这也正是体育运动品牌市场开发的成功基础。本文以当今中国最为成功的职业联赛CBA为研究对象,在分析中国CBA品牌市场开发可行性的基础上,探索CBA品牌市场开发途径,以期为CBA发展和CBA品牌市场开发提供有益借鉴。
Professionalization is the trend of competitive sports development, and this is exactly the successful foundation of the sports brand market development. Based on the analysis of the feasibility of CBA brand market development in China, this article explores the development path of CBA brand market in order to provide useful reference for CBA development and CBA brand market development.