去年令我印象最为深刻的营销案例就是大众汽车在德累斯顿透明工厂中实施的“透明”策略:一方面,建筑物的玻璃墙壁使得任何一个参观者都可以将大众汽车每一道生产工序尽收眼底;另一方面,消费者可以依个人喜好,自由选择各种配置,定制生产属于自己的汽车,并且可以亲眼目睹这辆新车的诞生过程。这种“透 The most impressive marketing case last year was Volkswagen’s ”transparent“ strategy at the Dresden Transparent Factory: on the one hand, the glass walls of the building allow any one visitor to bring every Volkswagen production On the other hand, consumers are free to choose from a variety of configurations, tailor-make their own car, and can witness the birth of the new car. This ”through