从市场竞争的角度讲,无中生有是一种讲求“造势”过程的谋略。从无到有,这之间就需要根据竞争环境、时局等各种竞争因素,创造可行的策略,使这些因素进一步发展,从而推动这一谋略的顺利运用。造势的目的就在于创造和利用对手的弱点和市场上的盲点,以便取得主动,形成优势地位。无论是战场,还是市场竞争,有没有造势一一伪装和蓄意制造假象,其结果是不同的。 From the perspective of market competition, nothingness is a strategy of stressing the “momentum” process. From scratch, there is a need to create viable strategies based on various competitive factors, such as the competitive environment and the current situation, so as to further develop these factors so as to promote the smooth implementation of this strategy. The purpose of the campaign is to create and make use of the weaknesses of competitors and the blind spots in the market in order to gain the initiative and form a superior position. Whether it is a battlefield or a market competition, are there any signs of masquerading and deliberate fabrication? The result is different.